METROPLAZA      

600 sq.ft
Metroplaza, Kwai Fong, HK
新都會廣場

2024

Retail        

Size :
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In our continued collaboration with local womenswear brand INTIQUE, we designed a new retail space at Metroplaza that reflects the brand’s distinctive character.


The overall layout is guided by a soft, curving circulation line, creating a sense of fluidity and continuity throughout the interior. At the entrance, the curved glass facade enhances transparency, subtly recessed to connect with the greenery on the left, visually merging the storefront with its surroundings. At the heart of the space, a suspended clothing rail accented with touches of greenery anchors the visual focus. Moving along the path, customers journey through apparel displays, the shoe section, the cashier, and fitting rooms, in a sequence that balances aesthetics with retail functionality.

Materiality and atmosphere are shaped by warm tones layered with contrasting textures. Wood wall panels and beige decorative paint echo one another, while soft lighting creates a welcoming ambience. The flooring, paved with small format tiles arranged into subtle patterns, introduces a sense of depth. This meticulous attention to detail echoes INTIQUE’s design philosophy pursuing nuance within design to shape a timeless aesthetic.

這次再為本地女裝品牌 INTIQUE 擔任新店設計,為其位於新都會廣場的店構築一個能展現品牌個性的空間。

店舖整體布局以弧形動線貫穿,柔和的弧度令空間在流動間更顯自然連貫。入口兩側的弧形玻璃讓櫥窗更見通透,玻璃內退的處理與左側綠植區連結起來,營造出與櫥窗融為一體的觀感。中央設置了懸掛式掛衣通,搭配點綴的綠植,成為空間的視覺焦點。沿動線前行,顧客依次穿梭掛裝區、鞋履區、收銀台與試身間,布局兼顧美學與營運需求。

在物料與氛圍塑造上,空間以暖色調為基調,結合不同質感的材質。牆身以木飾面與米色藝術漆互相呼應,在柔和燈光的映照下營造出舒適的氛圍。地面鋪設小尺寸的磚塊,拼砌出的圖案讓地面多一份立體感。這份對細節的講究,正與 INTIQUE 的服裝理念相呼應,在簡約中追尋細節,構築出 Timeless 的美學。

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